Streaming services are battling to attract and retain subscribers and live sports programming could help them do so. Until recently, traditional linear pay-TV has retained the majority of rights to major sporting events and broadcasts. But that may be changing as more streaming service operators vie for sports content. Check this out:https://www.radiokrka.com/

Sports programming has a broad appeal that is attractive to many types of subscriber bases. Live sports, in particular, have a loyal fanbase and generate high levels of ad revenue from viewers who tune in to watch events or games. They also lend themselves to merchandising and pay-per-view event sales that can boost a platform’s overall revenue.

An Inside Look at How Live Sports Production Works

Sporting events can last for several hours and are supplemented with pre-game shows and analyses that increase viewer time spent on a streaming platform. In addition, esports, which are televised tournaments involving video game competitions, have gained popularity and can be used as an effective way to drive a platform’s market position through unique and exclusive offerings.

The proliferation of platforms that offer sports streaming has created a competitive market, and rights holders have sought ways to make monetization a priority. Some are offering subscriptions to fans, while others focus on ad-supported content and dynamic ad insertion. Regardless of how they choose to monetize, sports streaming services must be able to quickly scale up and handle large volumes of content to maintain performance and quality for their audiences. To do this, many use media processing software that is hosted on a public cloud, or in some cases, on-prem.