Marketing automation is simply the application of computer-programmed software tools to perform automated marketing tasks, Taking the previously tedious tasks out of the direct control of marketing professionals and staff. While automated marketing does offer a variety of tangible advantages, there are a few key considerations to keep in mind before you jump on the bandwagon. This new wave of software is sweeping the industry, and businesses that haven’t made the investment in time or manpower may find themselves left behind by their competitors. Before you throw your money away on software that will only end up in your employees’ deep pockets, take note of these four marketing automation tips to ensure that your campaign will be a success.
The first of these marketing automation tips concerns the type of business you own or operate: Are you a web-based company, or more specifically, do you have an online presence? For web-based businesses, hiring a marketing specialist can free up time for the staff that will actually be creating the traffic to your website, thereby freeing up office staff for other administrative tasks. Additionally, marketing automation tips tell us that it’s more cost-effective to outsource tasks performed by a specialist than it is to hire and train a full-time staff member to perform the same job. By outsourcing, you not only save money but also provide the necessary expertise to complete projects successfully. If you’re not sure whether you’re a web-based business or a brick-and-mortar retail store, ask a marketing specialist to run a split test on the various platforms you use so that you know which one will provide the most effective results.
Another of these key marketing automation tips concerns the size of your staff: Do you currently have a large number of full-time employees? Smaller, part-time marketers are usually better equipped to take advantage of marketing automation platforms because they do not have to juggle between managing their day-to-day duties and filling time at the office. This allows smaller marketers to maximize the benefits of their time, as well as their potential revenue. By outsourcing part of your marketing function, you can free up more time for your employees to focus on more crucial aspects of your small business.